You might think that the real estate industry is a breeze to navigate, but it’s an exciting and tumultuous one. Homebuyers search for the best property they can buy and at the lowest cost. Real estate agents are competing to sell their listings, so competition is fierce. So how can you get your listing seen?
In this article, we will explore ways that you can market your real estate listing both online and offline!
Online Real Estate Marketing Ideas
Hire A Professional Real Estate Photographer
The first thing you need for online marketing is high-quality photos of your real estate listing. You can hire a professional real estate photographer to take these photos for you. They will capture the best angles and make your property look it’s absolute best!
Real estate listings nowadays tend to include different styles of photography. These styles capture various features of the property. Try to include the following photography styles in your listing portfolio:
- Interior Photography
- Exterior Photography
- Twilight Photography
- Aerial Photography and Videos
- Virtual Tours
- Virtual Staging
Create Your Website
A website is a great way to market your real estate listing. It can be as simple or complex as you want it to be, and the best part is that it’s all yours! This way, people interested in your property will have access to any information they need about the listing with just a click of their mouse. You’re also able to include professionally shoot photos and videos on the website.
Create A Blog Post About The Listing
Blogs are a great way to market your listing. One of the best ways is to create a blog post that tells people about the property and what’s unique about it compared to other listings. This will help you stand out even more! You can also include photos and videos on this page for an exciting visual experience.
One of the best ways to get your listing seen is by using SEO keywords. Search engine optimization will help you rank higher in search engines when people are searching for a property like yours, and it can also bring more traffic from potential buyers who want to see what’s available. Make sure that you have clear, concise content with specific keywords that will get you noticed.
Post Your Listings On Other Websites
Once you have high-quality photos and videos of your listing, you should post them on all major real estate listing websites like Realtor.com, Zillow, Redfin, Trulia, etc…
Use Social Media
You can also use social media to get buyers interested in your property by posting photos on Facebook, Instagram, or Twitter! If you want, you can run paid social media campaigns targeting your demographics and locations.
Social media is a great way to market your real estate listing. Post photos of the property, give potential buyers information about it (e.g., floor plan, number of bedrooms), and stay connected with everyone by following them on social media too! In addition, you can create an account for your real estate agent if you want.
Offline Real Estate Marketing Ideas
Flyers And Open Houses
This one may seem obvious, but it’s not just about putting a sign outside of your house for prospective buyers to see. Instead, you should hand out flyers when possible (posting them around town), talk up the home at community events if you have time/ability.
If you’re having an open house or a realtor showing, flyers are great marketing tools. You can also include some photos on your flyer to make it more exciting and advertise your website as well.
Ask For Referrals
Collecting a list of individuals seeking to buy a home properly is the key to your success. You can use the list for your email marketing campaigns as well as your social media campaigns. Pitch them on the property and ask if they know anyone else who is interested.
Consider placing ads for your real estate listing in newspapers, magazines, or online classifieds like Craigslist (even though it’s not always a safe place to advertise). Be sure to include your contact information in the advertisement. Don’t forget about yellow pages; they are a good place for people who don’t use the internet and want to find you offline.
There are many ways to market your real estate listing both online and offline. However, for an aggressive strategy, you will need to run paid campaigns and ads. It takes about two months on average to get a listing sold.
According to Realtor.com, most homes remained on the market for an average of 56 days in August 2020, from listing to closing.
The strategies mentioned above will help market your real estate listing. In addition, great real estate photos and an optimized online presence are ways to make your property stand out.
Phoenix Virtual Tours Professional Photos For Your Real Estate Listings
We are a full-service company specializing in providing high-quality, professional real estate photography and video services to our clients. Our team has years of experience with photographing homes, and we know how to capture the best angles for your property.
With our virtual tours, you can showcase your home from any angle without having to be there! You’ll have access to all 360° views of your property so potential buyers can get an immersive look at what they’re buying before they even set foot on the property. It’s never been easier or more affordable than it is now!
Contact us today for more information about how we can help you sell your home faster by offering a free consultation!
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